Theflow is your weekly briefing — built for serious e-commerce sellers who want insights, updates, and an edge.
Dec 31, 2025
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9 min read
Ecommerce is entering a more unforgiving phase. As AI reshapes buying behavior, tariffs tighten margins, and operational mistakes get costlier, 2026 is shaping up to reward discipline over scale and precision over speed. The signals are everywhere — and they’re getting louder.
Dec 23, 2025
10 min read
TikTok is reportedly spinning off its U.S. business into a joint venture that would give U.S. investors a 50% stake, a move to comply with divestiture rules and keep TikTok Shop running, per CNN Business.
Dec 19, 2025
11 min read
The new Shopify Product Network lets sellers list products from other Shopify stores on their own site—expanding assortment instantly without holding inventory.
Dec 11, 2025
12 min read
ChatGPT now powers 50 million shopping research queries daily, creating a discovery channel built on real product data and trusted reviews. With Amazon still out, DTC brands have a rare window to stand out.
Dec 8, 2025
13 min read
Cyber Monday 2025 set a new all-time record for online sales, with consumer demand and order volume surpassing every previous peak. The surge confirmed the day’s position as the largest single moment in ecommerce each year.
Nov 26, 2025
Amazon’s network now supports faster, compliant Walmart order fulfillment with unified inventory and automated tracking—minus the 5% fee.
