As programs like Multi-Channel Fulfillment and Buy with Prime expand beyond Amazon, sellers are scaling into more channels and need stronger operational control. This year, Amazon recognized how sellers use Goflow to unify orders, inventory, listings, and fulfillment and deliver Amazon-level reliability everywhere they sell.

Uber and Shopify have teamed up to offer Shopify Plus merchants in the U.S., Canada, and France access to Uber Direct. The partnership enables independent brands to offer one-hour, same-day, and scheduled delivery options directly at checkout, leveling the playing field against Amazon's speed. → via PYMNTS

E-commerce returns for the holiday season decreased by 2.5%, a significant improvement for merchant margins. Adobe reports that advancements in AI—specifically virtual try-ons and better sizing algorithms—are helping consumers make more informed decisions, reducing the costly churn of "bracketing" purchases. → via Forbes

Analysts predict 2026 will be a volatile year for B2C marketing. Key forecasts include a 7% decline in measurement confidence and a 20% surge in class-action lawsuits related to AI data breaches. Sellers should prepare for a landscape where consumer trust is fragile and legal scrutiny is high. → via Marketing Dive

Shopify has officially launched the Shopify Product Network, a game-changing feature that allows merchants to sell products from other Shopify stores directly on their own site. This "shared aisle" approach enables brands to expand their catalogs instantly without holding inventory, effectively turning every independent store into a mini-marketplace. → via AdExchanger

Home Depot announced that its online business has reached $25 billion in annual sales. Fueled by a decade of supply chain investment, the retailer now offers same-day or next-day delivery for over half of its online items, proving that legacy retailers can successfully pivot to digital dominance. → via Digital Commerce 360

Costco continues to crush it online, reporting a 21% surge in digitally enabled comparable sales in its fiscal first quarter. The growth outpaced its total net sales increase of 7.2%, signaling that members are increasingly utilizing the app and website for bulk purchases. → via PYMNTS

TikTok reported an massive 84% increase in sales from brands hosting livestreams during the Black Friday/Cyber Monday period. This surge confirms that live shopping is rapidly moving from a novelty to a core sales driver for U.S. merchants. → via PYMNTS

Adding fuel to the live shopping fire, Kim Kardashian recently hosted a Live Shopping event for Skims on TikTok, attracting 30,000 live viewers. The event signals that A-list celebrities and major brands are now treating live commerce as a primary sales channel in the U.S. → via Bloomberg

Macy's reported its strongest growth in over three years and raised its full-year sales outlook. Despite the challenges facing department stores, the retailer projects sales between $21.48 billion and $21.63 billion, showing signs of resilience amidst a selective consumer environment. → via CNBC

A new report highlights the brutal economics of failed delivery. For a business processing 20,000 orders, missed deliveries requiring replacements can cost up to $125,000 annually. First-attempt success is no longer just a customer experience metric; it's a profitability requirement. → via Supply Chain Dive

The U.S. Postal Service will launch a bid process in early 2026 to grant access to its last-mile delivery infrastructure. This move will allow a broader range of shippers—large and small—to utilize the USPS's 18,000+ delivery units for same-day and next-day drops, potentially lowering costs for independent logistics networks. → via Supply Chain Dive

Walmart has introduced a new "Shipping Score" within its Listing Quality dashboard. The metric explicitly rewards sellers who provide fast, free delivery with higher search visibility. Sellers offering delivery in three days or less (or using WFS) can automatically earn a perfect score, putting pressure on FBM sellers to speed up. → via GeekSeller

EDI still powers how B2B ecommerce orders move from placement to payment. In this post, we break down what EDI actually is, why it still matters, and how automation streamlines the workflow around it.

Tariffs didn’t end global sourcing—they exposed who understands it.

On The Flow by Goflow, Yoni Mazor and Signify Co-Founder Yulia Blinova break down what actually changed after the 2025 tariff volatility—and how top sellers are adapting for 2026.

Target is showing signs of brand recovery under new leadership following a turbulent 2025 defined by DEI boycotts and merchandising missteps. The retailer's renewed focus on core product value and neutral citizenship is slowly winning back lost consumer trust. → via Forbes

The "Covid bump" and the "correction" are officially over. With U.S. online spending hitting $253.4 billion this holiday, analysts believe e-commerce has settled into a stable, predictable growth baseline of 5-8% annually. The era of wild swings is gone; the era of efficiency is here. → via Marketplace Pulse

The tech talent pipeline is breaking. Entry-level hiring at major tech companies has dropped by over 50% globally in the last three years. With AI automating junior tasks, only 7% of new hires are recent graduates, creating a massive barrier for the next generation of engineers. → via Rest of World