This week: what actually decides where an order ships from, how Fine Fixtures took the pain out of managing Target, and a live Walmart session you can join next Monday.
THIS WEEK’S READ
The Multi-Warehouse Order Routing Guide for Multichannel Sellers
A customer in Austin orders a lamp. Two warehouses have it in stock, but the order ships from the one two shipping zones farther away, because nobody ever built a routing rule for this exact situation. This week's post breaks down the 4-Gate Order Routing Control Model, the rule hierarchy that separates reliable routing from guesswork, plus what broken routing actually costs a growing multichannel seller in split shipments and support tickets.
SELLER SPOTLIGHT
WHAT WE’RE WATCHING
LIVE WEBINAR
UPCOMING EVENTS
Walmart Let's Grow! 2026
Sept 1–3, San Diego
Walmart Let’s Grow! brings Marketplace sellers together in San Diego for three days of insights, networking, and practical strategies for growing on Walmart. Expect updates from Walmart leaders, seller-focused sessions, and opportunities to connect with the teams and partners shaping the Marketplace.
Amazon Accelerate 2026
Sept 22–24, Seattle
Amazon Accelerate returns to Seattle for three days of seller education, product announcements, and hands-on guidance from Amazon experts. It’s a key event for sellers looking to sharpen their strategy, learn what’s changing across Amazon, and connect with peers and partners across the ecosystem.
Get $50 off your registration with promo code: Goflow2026
HEAR FROM A GOFLOW SELLER
How Supersmile Scales Marketplaces With Less Manpower
Supersmile SVP Micah G. explains how Goflow helped the team bring on more marketplaces, including Target Plus, without adding headcount. “It’s less manpower and better results. It opened up a whole new world for us.”
Running multichannel at scale? See how Goflow keeps orders, inventory, and fulfillment in sync.
