How to Win in Agentic Commerce?

Viral hits get attention, but facts get sales. While 56% buy based on influencer recs, 95% verify specs and reviews first. Your product page fundamentals matter more than the initial hype. → via PYMNTS

"Agentic Commerce" is the automation of shopping by AI. Instead of browsing, consumers tell agents (like Gemini) what to buy. The AI scans, selects, and transacts. For brands, this shifts the focus from visual appeal to structured data—if the bot can't read your specs, you don't exist. → via Growth Memo

Google launched the Universal Commerce Protocol (UCP) to let AI agents manage the full shopping lifecycle. While efficient, 81% of retail executives fear it will commoditize brands and sever direct customer relationships, turning merchants into backend suppliers. → via CNBC

A federal judge approved an oversight committee to enforce antitrust remedies against Google. This body could force Google to share proprietary search data and algorithms, potentially cracking open the "black box" of SEO and leveling the playing field for e-commerce traffic. → via Courthouse News

Live commerce is set to grab 10-20% of e-commerce sales by 2026. Fashion brands are using it to demo fit and fabric in real-time, a strategic move to slash return rates by fixing the "expectation gap." → via Forbes

Amazon is cutting 30,000 corporate roles and closing experimental stores. The pivot is clear: exit costly retail experiments, double down on Whole Foods and grocery delivery infrastructure. → via Business Insider

Amazon will pay $309 million to settle claims of unjustified return charges. The payout signals growing regulatory pressure on how platforms monetize reverse logistics. → via TechCrunch

Amazon Prime members spend $1,200 annually vs. $600 for non-members. With 75% penetration, Amazon has effectively locked in the majority of U.S. household spending. → via CIRP

Starting Feb 15, 2026, Amazon switches FBA removal fees to a per-unit basis at processing. This replaces the flat per-order fee, increasing costs for high-volume removals. → via Seller Central

TikTok finalized its deal to stay in the U.S., ending the ban threat. But it comes with a logistics mandate.

Starting Feb 25, TikTok Shop mandates Fulfillment by TikTok (FBT) for all U.S. sellers. Independent shipping is banned. To access the audience, you must hand over the logistics. → via Adweek

Walmart launched a "Premium Musical Instrument Shop," expanding into high-ticket categories. Marketplace sales jumped 17% last quarter as they aggressively recruit specialist sellers. → via Retail Dive

Latin America e-commerce is projected to top $215 billion in 2026. High growth rates make it a prime target for cross-border expansion. → via Digital Commerce 360

Last-mile delivery costs are forecast to rise 5.4% in 2026. Carriers are passing on inflation, making "free shipping" an increasingly expensive promise. → via Supply Chain Dive

U.S. B2B sales passed $15 trillion in 2025. ACH Network volume hit $93 trillion, with Same Day ACH up 21.4%. Digital payments are rapidly replacing paper checks and credit float in B2B. → via Digital Commerce 360

Resale is now a core growth engine, not just a sustainability play. Ikea sees secondhand furniture hitting $43 billion by 2030, and The RealReal is using resale data to drive primary design trends. With 40% of holiday gifts now including secondhand items, the circular economy is officially mainstream business strategy. → via Digital Commerce 360

Your inventory rarely fails all at once. It looks fine, until it doesn’t. One cancellation here. A stockout there. And suddenly, the numbers you trusted don’t line up anymore. In this post, we’ll take a deeper look into inventory drift, why it happens in modern ecommerce operations, how to recognize it early, and what teams can do to prevent it.

Agentic commerce, mandatory FBT, and per-unit removal fees add layers of complexity. Goflow centralizes inventory, orders, and logistics, helping your backend adapt to fragmented channel requirements.

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Consumer finances are tightening.

→ via Bankrate

The holiday hangover is real.

→ via Digital Commerce 360

Columbia Sportswear and Breakside Brewery launched "Nature Calls," a lager brewed with yeast from bear droppings. Marketing knows no bounds. → via Axios